I read on The Telegraph earlier today Apple has received record pre-orders for the new iPhone 4S, with over 1 million preorders already logged.
Given the pretty lukewarm reception at the launch this is pretty surprising… no? I think there are a few factors to consider here:
– Despite all the apple haters, the brand is still THE must-have accessory. People are quite literally obsessed with everything they do – iDownload blog had a funny infographic last week that allows you to test just how much of an Apple fanboy/girl you are. This level of obsession always reminds me of my best friend Amy and her obsession with Kelly Jones of the Stereophonics, “he could burp ba-ba black sheep and I’d still think it was amazing”
– iPhone 4S is just the right amount of iPhone we need right now. As ElectricPig’s James Holland wrote late post-Apple launch:
“Sometimes change for the sake of it is a bad thing. I can’t help but notice the iPod nano and iPod touch are similarly static in the design stakes, and while some will decry Apple’s lack of ‘innovation’ in the area, perhaps the old adage rings true: if it ain’t broke, don’t fix it. ”
I completely agree with him here. So give Apple a break guys. Why re-invent the wheel?